-
SaaS GTM teams often overlook buyer alignment, focusing instead on internal metrics. This leads to friction points that risk post-sale churn. Critical gaps include assumption misalignment, implementation shocks, feature misconceptions, and lack of stakeholder advocacy. Conducting closed deal interviews can…
-
Why Your Onboarding Is Fighting Against Your GTM (And How to Stop)…
Most SaaS trials don’t fail because of weak onboarding — they fail because onboarding and GTM tell different stories. This post breaks down why activation isn’t validation, why buyers lose momentum, and how aligning showcase → trial → onboarding can…
-
Product Showcase ≠ Product-Led Growth.
SaaS founders are realizing that simply showcasing products isn’t sufficient for sustained user engagement. While initial interest spikes with improved visuals, lasting retention requires a seamless transition from awareness to activation. Effective onboarding that remembers user interactions fosters trust and…
-
Why just building a good product doesn’t cut it anymore (and why it won’t magically change in 2026)….
In 2025-26 SaaS GTM, buyers expect proof fast. Here’s why just building a good product won’t cut it and how self-serve demos help lower CAC.
Join 900+ subscribers
Stay in the loop with everything you need to know.